Once upon a time there was a food manufacturer who thought he was the cleverest and decided to experiment by replacing all the ingredients with the cheapest ones. He hoped no one would notice the difference. In the end, customers were disappointed because their expectations of taste and quality were not met, and they began buying from competitors. Well, that’s how natural selection works in the marketplace!
Here are some tips to avoid such unpleasant situations:
- Carefully select the products based on key criteria. Freshness, seasonality, origin and price are the four most important factors to consider when choosing ingredients. Fresh and seasonal products will have the most flavour, while origin will guarantee quality and a unique flavour profile.
- Always prioritise sustainable supply. Sustainable supply chains ensure product quality and sustainable production. Responsible manufacturers should choose suppliers who care about both quality and sustainability. Consumers will love it!
- A tip for small-scale producers. Small producers often have limited resources and should be particularly careful when choosing ingredients. A great way to get quality products at an affordable price is through local markets, local entrepreneurs and working directly with farmers and home-based producers. The quality of any product, whether culinary or confectionery, is based on the right choice of ingredients.
Think carefully and practically when choosing the products, because it not only affects the taste of the final product, but also your customers’ long-term trust and loyalty.